Dick Wolf Entertainment - Hunted Podcast Billboards and Social Compositions

I developed billboards and social compositions for Endeavor Audio & Dick Wolf Entertainment’s fiction podcast Hunted, starring Parker Posey. Hunted is a thriller in which Deputy Emily Barnes and several U.S. Marshals must pursue several fugitives in a dangerous manhunt. I created the key art used in all the billboards and branding.

As this was a piece of Dick Wolf content, it needed to have a look that fit in line with other Dick Wolf franchises, which usually showcase a main protagonist as the centerpiece of the art.

The social media promotion included character bios for Instagram. I first curated several stock images, both of people and locations, that would match that’s character’s description. I used silhouettes that highlighted various character aspects with the images below. For instance, Anthony Morra is the Deputy’s partner, so I chose a sturdy man in an authoritative pose with a police searchlight within the silhouette, to indicate that Anthony is seeking out the runaways.

Then, I used masks and blending layers to create the illusion that the location images bled through the silhouette, giving the effect of peering through window. Below are the final deliverables to Dick Wolf Entertainment.